Logo Critique

These golden arches are one of the most famous logos around the world. The golden arches were introduced in 1962, as the chains logo.  The target audience that McDonald’s is looking for is anyone who is on the go, and has to stop for a quick bite.  This is one of the most successful logos out there I believe, if you go anywhere in the world and see the golden arches you know its McDonalds. It is a universal logo, and is known by all ages, and all groups. The color red plays a big part in their logo, because red is supposed to make you feel hungry.

Red Bull discovered in 1987, is known as one of the biggest energy drinks around the world. They sponsor all sports, but especially extreme sports.  There target audience is teens and young adults, it is for people who are on the go or are involved in some action sports and want that extra bit of energy. The logo speaks for itself considering the name is red bull, and the logo consists of two red bulls. The color used though is good; the color red gives it that excitement, adventurous, action feeling that the company portrays through its events.

Burton is a snowboarding company that has been around for years. It is one of the most recognizable snowboarding companies. They sponsor many events like the winter x games, Olympics, and other big snowboarding competitions. Jake Burton established the company in 1977. The logo targets snowboarders across the globe, at any ages. The logo is successful, because it is a lower case b that has a turn around that’s symbolizes for going back up. The logo is also scalable for any size, so you can place it on any type of equipment.

Volkswagen is company that began in Germany in the 1930’s. They designed a car that was affordable for all people. The Volkswagen is very simple, but is a big part of the company. The logo is a v over a w, surrounded by a circle.  I think their target market is the middle class, considering the make affordable cars. The color blue in this logo gives it that loyal, secure feeling that you would want with a vehicle.

Google has come a long way, discovered by Larry Page in 1996 at Stanford University. It is one of the most popular search engines around. The logo is recognized by millions of people all across the globe, it targets all ages and all types of people. The colors give it that friendly, welcoming feeling. I think this logo is very successful even though it is very simple; it has been very successful for the face of Google.